Tunisia has always been
the land of durum wheat
Wheat that our ancestors knew how to tame more than 10,000 years ago to make it the central component of their diet. Even today, this cereal, so difficult to cultivate because it is complex and sometimes capricious, still forms the basis of the Mediterranean diet.
However, its cultivation could experience a decline under the double effect of global warming and the reduction of arable land in exporting countries.
A policy aimed at achieving food
self-sufficiency in cereals
The expected scarcity of wheat for the next decades and its high price poses a major challenge for our country since they call into question, no more and no less, our ability to feed ourselves.
This is the challenge that the "Rose Blanche Group" has taken up for many years, aware of the risk that the lack of wheat would represent for Tunisia and its inhabitants.
Leader in its sector," Rose Blanche Group" participates effectively, through its activities, in the implementation of a national policy aimed at achieving self-sufficiency in cereals.
The group's success is the result
dcontrol of the entire value chain
Creation of more value in the field crops sector, production of seeds better suited to the agro-ecological conditions of our country, development of varieties of cereals of high nutritional quality and promoting better yields ... entire food supply chain from field to fork.
These initiatives are often carried out in close collaboration with cereal growers and which make the "Rose Blanche Group" a very close and highly appreciated partner of the Tunisian agricultural world. Our advice and technical offers are designed to promote the development of responsible, greener, and more environmentally friendly agriculture.
An approach that is not the simple will of a citizen brand, but also the translation of our quality requirement. Because the group's success is the result of mastery of the entire value chain.
Promote and promote
better nutrition for all
Nowadays, Warda, Diari, and Spiga are brands linked to quality for every Tunisian because of our daily requirement in terms of wheat selection and control of its transformation processes.
A culture of high standards is based on the efficient organization of the group, the strength of its management system, and the skills of all of its employees.
It is indeed the same goal that has united all "Rose Blanche Group" employees for three generations now: to offer all Tunisians tasty products that meet their nutritional needs and promote a balanced diet.
A Mediterranean diet that we are proudly promoting, well beyond our borders and particularly on the African continent.