First place in terms of sales of pasta in Tunisia

 

First place in terms of sales of pasta in Tunisia

Created in 1998, the Warda brand, formerly "El Warda El Bidha" (La Rose Blanche), has established itself in the highly competitive pasta market then marked by a supply that far exceeded demand. Thanks to its exceptional organoleptic qualities and its amber-yellow color, synonymous with a high-quality durum wheat composition, it quickly conquered the hearts of consumers by rising to the top ranks of the favorite brands of Tunisians (Sigma 2018 study). With 40% of the market share, the company "Warda Pâtes" occupies first place in terms of sales of pasta in Tunisia, far ahead of its direct competitors.

Aware of its leadership role in the branch, the company uses all its resources to stimulate the market through innovation and technological advancement.